SEO for tradies

Be the tradie they call first.

SEO for electricians, plumbers, builders and every trade in between. We get you showing up on Google, in the Map Pack and in AI search when locals need a tradie, so the calls come to you.

5.0 on Google

  • Sydney-based
  • Australia-wide
  • No lock-in contracts
Luka and Tania from TopSearch looking at a laptop together

SEO for tradies, built around how locals hire.

Nobody searches for a tradie the way they search for a café. They search when something breaks, with a suburb in mind, and they call whoever looks trustworthy first. Here’s what we focus on.

  1. Urgent and after-hours searches

    “Emergency plumber” and “after-hours electrician” searches are some of the most valuable there are. If you take those jobs, we make sure your profile and pages say so.

    Local SEO
  2. A Google Business Profile set up for trades

    The right trade category, every service you offer, the areas you travel to and real photos from real jobs.

    Local SEO
  3. Reviews from every job

    A simple way to ask happy customers for a Google review straight after the job, so your rating keeps climbing.

    Local SEO
  4. A page for every service and suburb

    Hot water systems, switchboards, roof restorations. Each service, and each area you travel to, gets a page that can rank on its own.

    Comprehensive SEO
  5. Licences, insurance and badges up front

    Your licence numbers, accreditations and guarantees where customers and Google can see them. Trust is half the call.

    Local SEO
  6. Leads you can count

    Every month we report on the actual calls and quote requests SEO brought in, not just rankings.

    Every package

Real tradie results, real numbers.

Three trade businesses we look after, and what SEO has done for them.

An MRK Electrical electrician working at a row of commercial switchboards

Local SEO
  • 180+Leads
  • 85%Close rate
  • 820%ROI

We’ve been with MRK since day one: a custom website, then Local SEO to grow their Google Business Profile across nearby suburbs. The result is a steady stream of jobs within a 10-minute drive.

A VQS Fire technician in hi-vis walking through a storage facility

Local SEO→Comprehensive SEO
  • +$191kRevenue
  • #1Business Profile in their region
  • 1,020%ROI

A website revamp and Local SEO grew their Google Business Profile in the first month. We then expanded into Comprehensive SEO with individual service and suburb pages.

Security cameras mounted on a building at a Tesla Security site

Comprehensive SEO
  • 16+Leads per month
  • #1–2Local rankings
  • +2400%Traffic

Internal linking, Google Business Profile activity and backlinks all pointed at the services that matter most, turning organic visibility into consistent leads almost every day.

Your trade next?

Get a free SEO chat

Why we build the website before the SEO.

SEO can only take a website as far as it’s built to go. Before a campaign starts, the whole site needs to be SEO-optimised from the ground up, and it needs to look and work better than the tradies you’re up against. Rebuilding from scratch gets you both, and it works out cheaper than patching up what’s already there.

Luka and Tania from TopSearch working together at a laptop
Luka from TopSearchLukaTopSearch

New website

Custom-designed and SEO-optimised from the ground up.

SEO campaign

Local or Comprehensive SEO, building on a site that’s ready for it.

  • An MRK Electrical electrician working at a row of commercial switchboardsMRK Electrical
  • A VQS Fire technician in hi-vis walking through a storage facilityVQS Fire
  • Security cameras mounted on a building at a Tesla Security siteTesla Security
MRK Electrical, VQS Fire and Tesla Security all started with a new website before their SEO. That was the plan from day one, not an add-on.

SEO-optimised from the ground up

Site structure, service and suburb pages, page titles, headings, internal links and schema are planned before anything is built, not bolted on later.

Custom-designed to beat your competitors

No templates. Every page is designed from a blank canvas, so your business looks like the obvious choice next to everyone else in your area.

Cheaper than patching an old site

Fixing an old site page by page adds up, and it’s still built on old foundations. Starting fresh costs less and gets it right.

One team for both

The same people build your website and run your SEO, so nothing gets lost between agencies.

Bundle your new website with SEO and you’ll get a special deal on the build. Every business is different, so let’s chat about what it would look like for you.

SEO for every kind of trade.

Whatever your trade, the job is the same: show up when locals search, look like the obvious choice, and make it easy to call.

Electricians

emergency electrician
  • emergency electrician
  • switchboard upgrade

Don’t see your trade? If customers search for it, we can help them find you.

Get a free SEO chat

What our SEO clients say.

Matt Bosch Google review profile photo

Matt Bosch

2 months ago

★★★★★

The team at Top Search not only was able to completely transform our website, but was also able to get us ranking number 1 for our business niche. I couldn’t recommend Top Search enough!!

WA

William Akhurst

2 days ago

★★★★★

We couldn’t be happier with Luka’s work and what he’s done for our business. He smashed out an incredible website and the ongoing SEO marketing he’s been doing for us has been awesome, we’ve seen great results with a large increase in enquiries and a great ROI. Highly recommend reaching out to Luka if you are trying to grow your business.

T

Timothy Cho

2 years ago

★★★★★

We have been using TopSearch for about a year and a half and I cannot recommend them highly enough. They have improved our local rankings in our industry which has largely grown our client base.

DK

Dan Kovacevic

1 year ago

★★★★★

A very talented firm in web design and SEO services. They built a very professional custom website for us and have marketed it on Google and AI. Their reports are straight to the point and we have had quality leads come through month-to-month.

Nicky Miklos Google review profile photo

Nicky Miklos

1 week ago

★★★★★

Luka was incredibly knowledgeable throughout our SEO audit. His turnaround was spot on, and I felt guided every step of the way. Highly recommend.

LP

Leksi Pavett

1 year ago

★★★★★

He has helped boost my small business exposure while communicating and helping me understand each necessary step taken and why. Luka has created a seamless experience for me and my business.

Two SEO packages. Full transparency.

We show you exactly where every dollar goes.

Local SEO

Our most cost-effective strategy. Ideal for tradies, clinics and local professionals who want high ROI without high budget risk.

$950

/month + GST

$750 labour (strategy + execution)

$200 marketing budget

Google Business Profile optimisation

Keyword research & implementation

Schema markup

Performance tracking

Review generation strategy

Citation building across directories

Backlink building

Get started

Comprehensive SEO

For businesses ready to grow across their whole city, with more pages, more content and stronger backlinks every month.

from

$2,350

/month + GST

$2,000 labour (strategy + execution)

$350 marketing budget

Everything in Local SEO

Service area page building

Blog page building

Content building

Advanced keyword research

Service targeting

Increased backlink building

Get started

Sydney-based, working Australia-wide.

We’re based in Ingleside on Sydney’s Northern Beaches. If you’re in Sydney and would like to meet face to face, Luka is happy to come to you. Anywhere else in Australia, we work over Zoom and phone.

In person, if you’d like

In Sydney, Luka can meet you at your business, on site or at a café nearby.

On Zoom

Anywhere in Australia. Share your screen, your ideas and your questions.

Over the phone

A quick call whenever it suits, even from the ute.

MRK Electrical switchboardsMRK Electrical is in Melbourne, and they’ve been with us for over a year.

Luka from TopSearchEither way, Luka is your one point of contact, with Tania writing your content behind the scenes.

Get a free SEO chat

Tradie SEO questions, answered.

Do you only work with tradies in Sydney?

No. We’re based in Sydney and work with tradies right around Australia. If you’re in Sydney and would like to meet in person, Luka is happy to. Otherwise we work over Zoom and phone.

How much does SEO for tradies cost?

Local SEO is $950 + GST a month, made up of $750 labour and a $200 marketing budget. Comprehensive SEO starts from $2,350 + GST a month. There are no contracts, so you can stop at the end of any month.

Do I need a new website?

Not always. We review your current site first. Most tradies get the best results from a rebuild, because we can set the whole site up for SEO and for winning calls, and bundling it with SEO gets you a special deal on the web design.

Can you help me get more emergency or after-hours jobs?

If you take those jobs, they’re one of the first things we target. Those searches are urgent, and the first trustworthy business people find usually gets the call.

I already get work from word of mouth. Why do I need SEO?

Word of mouth is great, but even referrals look you up on Google before they call. SEO makes sure they find you, your reviews and your licences, not a competitor.

Will the leads come from the suburbs I want to work in?

That’s the goal. We focus on the suburbs you serve, through your Google Business Profile and, on Comprehensive SEO, a page for each key area.

How long does SEO take to work?

It depends on the demand and competition in your trade and area. We quite often see leads come through in the first month, and because SEO builds over time, the results keep growing month after month.

What will I see each month?

A report on the actual calls and quote requests your SEO brought in, then a chat with Luka about which ones turned into jobs and the plan for next month.

Am I locked into a contract?

No. We don’t do contracts. All of our marketing strategies are month to month.

Can SEO and Google Ads work together?

Yes. Google Ads brings in calls straight away while SEO builds, and the search data from your ads shows which jobs are worth ranking for.

Let’s get your phone ringing.

Talk to a small team that does the work itself. Luka will look at how you show up on Google right now and what it would take to win more jobs.