ROI-focused Google Ads management for Sydney service and product businesses. Planned properly, tracked to every call and form, and checked almost daily by the two people who built it.
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Our services
Reviews
What you get
Typical agency
TopSearch
Who manages it
A junior account manager across dozens of clients
Luka, who built your campaign
Campaign type
Smart campaigns on autopilot
Hand-built Search campaigns
Checking your ads
Once a month, if that
Almost daily, with negative keywords added as needed
Tracking
Clicks and impressions
Every call, form and purchase
Reporting
Jargon-heavy PDFs
Clear monthly report plus weekly check-ins
Pricing
Percentage of spend, hidden fees
$450 once, then $1,000 a month flat
25
Leads in 1 month
70%
Close rate
770%
ROI
We tightened up Safeguard Solar Mesh’s existing Google Ads campaign so minimal budget is wasted on irrelevant searches. Daily negative keyword management kept the campaign strict while leaving enough demand to achieve 25 leads in a single month.
39%
Clicks that became leads
$67
Cost per lead
9
Leads in a 3-week sprint
A hyper-local sprint built around the suburbs MRK wanted to win. Every suburb had its own ad group and its own suburb landing page, so each ad matched exactly where the customer was searching. Instead of chasing volume, the $600 budget only reached people ready to book, and 39% of everyone who clicked became an enquiry.
Most service businesses don’t want clicks from all of Sydney. They want jobs in the areas they cover, so we build local campaigns around exactly that, from the Northern Beaches to Western Sydney or anywhere in Australia.
Your ads only show to people in the areas you service, so you don’t pay for clicks from across the city.
Each ad group matches a specific search, like “electrician Mona Vale”, so your ad reads like the answer.
Each ad sends people to a page about that service and suburb, so more clicks turn into calls. We build those pages too.
You see which suburbs and services bring in the jobs, and we move budget towards them.
That’s how MRK Electrical’s hyper-local sprint turned 39% of clicks into leads.
No packages, no mystery fees. Just setup and flat monthly management.
We set up your Google Ads account properly, or fix the one you have.
$450
one-time
Keyword research
Campaign structure
Ad group creation
Custom ad copy
Conversion tracking
Analytics & reporting setup
Ongoing management that keeps your budget working harder every month.
$1,000
/ month, flat
Weekly performance monitoring
Negative keyword refinement
Bid strategy adjustments
Budget pacing
Monthly reporting & weekly check-ins
There are two parts to the cost: your ad spend, which goes straight to Google, and our management. Here’s how each one works.
Example figures only. You choose your budget, and it goes straight to Google.
Plus $450 once for setup. The more you spend, the smaller our share, because the fee never changes.
Small budgets can work too. MRK Electrical’s three-week hyper-local sprint ran on a $600 budget and brought in 9 leads at $67 each.
Book a free strategy call01
We find what your ideal customers actually search for, and how your competitors are bidding on it.
02
No Smart campaigns and no shortcuts. We build Search or Shopping campaigns properly, targeting only the searches we want.
03
Every call, form submission and purchase is tracked, so you know exactly what’s working and what isn’t.
04
Not set-and-forget. We check your campaign almost daily and adjust bids, audiences and negative keywords based on results.
05
A visual monthly report showing leads, clicks, conversions, cost per result and ROI, plus weekly check-ins.
06
We can bring customers to your website, but a dated site wastes those clicks. We design high-converting websites too.
How much should I spend on Google Ads?
It depends on your industry, your area and how competitive your keywords are. After keyword research we recommend a starting budget, then scale up what’s working.
How quickly will I see results?
Search ads can start showing as soon as your campaign is approved. The first few weeks are about gathering data and cutting waste, and results keep improving as we refine.
Am I locked into a contract?
No. We’re not here to lock you into complicated contracts. We’d rather keep you because it’s working.
Can you fix my existing Google Ads account?
Yes. Our setup covers building a new account or restructuring one you already have.
Do you use Smart or Performance Max campaigns?
We don’t use Smart campaigns. We start with Search campaigns, and may test Performance Max once there’s enough data for Google to optimise it properly.
What if my website isn’t converting?
We design and build high-converting websites in-house, so we can fix the page your ads send people to as well.
What is PPC management?
PPC stands for pay-per-click. PPC management means planning, building and running your paid search ads, then improving them every week so more of your budget turns into leads.
Should I run Google Ads or SEO?
Often both. Ads bring in leads from day one, while SEO builds traffic you don’t pay per click for. If budget is tight, we’ll tell you which makes more sense to start with.
Do you manage Google Ads outside Sydney?
Yes. We’re based on Sydney’s Northern Beaches and manage Google Ads for businesses across Sydney and right around Australia.
Fill out the form or give us a buzz for a casual, genuine chat about what Google Ads could do for your business.
