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Fire protection website design forVQS Fire

VQS Fire came to us after a website build that didn’t suit their brand. We revamped every section, detail and animation to their brief, then planned the SEO so each page targets its own search term.

  • Website revamp
  • SEO planning
  • Fire protection
Visit the live site
VQS Fire home page on a laptop, with the giant VQS Fire logo over the opening video
The home page on a phone

Everything we made, counted

  • 39 pages
  • 13 service pages
  • 20 suburb pages
  • 5 accreditations featured
  • 5 custom interactions

The brief

VQS Fire, part of VQS Group, came to us after a website build that didn’t suit their branding or what they wanted. We revamped the whole site so every section, detail and animation was exactly what they asked for, then planned the SEO so every page targets a specific search term.

Key pages, screen by screen

01 / 07
Home page
01HomeThe logo fills the opening video, then moves into the header.
Passive fire protection page
02Passive fire protectionOne of 13 service pages, each aimed at its own search term.
Fire inspection services page
03Fire inspectionsAS 1851 inspection and testing, with its own reviews and service areas.
Fire protection Northern Beaches page
04Northern BeachesOne of 20 suburb pages, with local copy and local reviews.
About page
05AboutThe two people clients deal with, and the credentials behind them.
Accreditations and certifications page
06AccreditationsFPA Australia, ISO, CM3, MBA and CCF, each explained.
Google reviews on a phoneHome page on a phonePopular areas on a phone
07MobileThe logo move, the reviews and the suburb lists, rebuilt for phones.

Their brand, front and centre

VQS Fire’s own logo, red and type, carried through every page of the new site.

  • CharcoalHeader, footer#191919
  • Fire redLinks, figures, buttons#E01311
  • WhitePage#FFFFFF
  • Light greyNumbers and areas bands#EBEBEB
The same logo fills the hero, then shrinks into the header.
The VQS Fire home page intro, set in Minima Expanded and Overused Grotesk

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789 + % k

  • Minima Bold Expandedheadings
  • Overused Grotesk Bookbody
  • Mediumbold text

Minima Expanded sets every heading in wide capitals, and Overused Grotesk carries the body text. Neither is a Google Font, so the live site serves both itself, as on its sister sites. Figures and links pick up the red, like CALL 1800 556 359.

Five custom interactions

VQS Fire wanted every section, detail and animation exactly right. These are the five interactions we built into the new site.

01

A logo that flies into the header

The VQS Fire logo fills the opening video, then shrinks and slides into the header as you scroll.

Opening video with the full-size VQS Fire logoThe logo part way into the header
The logo moving into the header on a phone
02

Reviews matched to every page

A custom Google reviews carousel tags each review by service and suburb, so each service and suburb page leads with its own.

Google reviews carousel on the home pageThe Northern Beaches page leading with Northern Beaches reviews
Reviews on a phone
03

Values that switch on their own

Trusted, Reliable and Impactful take turns every few seconds, each with the accreditations behind it.

Trusted tab with ISO and CM3 certificationsReliable tab with FPA Australia and Master Builders
Values on a phone
04

Numbers that count up

125k+ square metres, 100% compliance, 10+ major projects and 15+ builder relationships count up as they scroll into view.

Four counters on a grey band
A counter mid-count on a phone
05

20 suburbs, 20 pages

Popular areas splits Sydney into four regions, and 20 of the suburbs link to their own fire protection page.

Popular areas with North, East, West and South SydneyThe Northern Beaches suburb page
Popular areas on a phone

Project facts

Client
VQS FireFire protection company, part of VQS Group
Industry
Fire protection
Location
Sydney
What we did
Website revamp, web design and SEO planning
Pages
39
Built on
WordPress + Elementor
Launched
2025

What Matt said

His review of the new website and the rankings, straight from our Google Business Profile.

Matt BoschGoogle review

The team at Top Search not only was able to completely transform our website, but was also able to get us ranking number 1 for our business niche. I couldn’t recommend Top Search enough!!

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